Previous posts have addressed the prevalence of orange in unexpected places and the usability of
Pantone's color of the Year... Blue Iris... Well a couple of the designers here at DTE recently attended
a CEU presented by Antron carpet fiber that didn't pick up on either of these colors.
Instead of a more typical "color forecast" they title their research "color point of view"... basically their opinion of where the colors in carpet are heading. They had designers from
around the country submit color inspirations in the form of paint chips, tile samples, magazines pages, pieces from nature, etc. and compiled them into collages. They addressed four market segments: Healthcare, Corporate, Education, and Hospitality.
For each of these segments they created "buzz" words to address how design is/should be changing in each of these areas.
Healthcare: "Enlightenment and Healing"... "Emotionally Supportive Designs Offset Natural Stresses"
Corporate: "Restoration and Performance"... "Natural Environments Promote Positive Emotional States"
Education: "Cultivation and Diversity"... "Perceptions Change Through Exposure and Interaction"
Hospitality: "Authenticity and Experience"... "Local Experiences Establish Meaningful Connections"
For more in depth info... to order you own Point of View Literature Kit with sample color chips, or to mix and match colors within each segments color palette with the Color POV tool visit: http://www.antron.eu/en/content/style/ant03_02.shtml